Victoria Beckham Beauty debuts on China’s Tmall Global

Victoria Beckham Beauty has launched on Alibaba’s Tmall Global platform marking the brand’s first entry into the Chinese market.

The official launch was marked via a livestream with Viya, one of China’s most influential and successful livestreamers.

The new online store will offers clean beauty skincare and makeup products, and will also provide beauty shoppers with exclusive access to special product launches catered to this market.

In addition, the brand has also released an exclusive set of six skincare products to celebrate its launch on Tmall.

Victoria Beckham said: “Chinese consumers are some of the most well-informed beauty shoppers in the world. That’s why we’re extremely excited to partner with Tmall Global to enter the China market and share our clean beauty vision with millions of new customers.”

Tmall’s marketing platform will enable Victoria Beckham Beauty to engage with Chinese consumers and gain valuable insights into the market.