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Victoria Beckham appoints Lara Barrio as Design Director

Jeremy Lim
28 February 2022

Victoria Beckham has announced the appointment of Lara Barrio as its new Design Director, replacing Ilaria Icardi.

Barrio joins the company from her most recent stint at Chloé, having previously served as a Head Designer at Salvatore Ferragamo alongside Paul Andrew. She also held senior designer roles at Acne Studios and Loewe.

Her appointment heralds a new era for for the London-based label, which has undergone a series of restructuring and repositioning over the past year. Under the new strategy, Victoria Beckham brands were consolidated under a single Victoria Beckham fashion label, with the average price point dipping to around £550 from £900.

Barrio's first collection for the label will be released for pre-Spring 2023, with the label set to follow the seasonal calendar of showcasing four collections a year.

According to the latest figures published by the Companies Houses, turnover fell by 6% to £36.1 million in the 12 months to 31 December 2020. The company reported that it controlled its cash and expenditure, which led to a 57% reduction in its operating losses to, dropping to £6.8 million from £16.6 million.

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