Very unveils new ‘Haus of Flamingo’ fashion platform with fresh campaign

Very has launched its new ‘Haus of Flamingo’ fashion platform with a summer campaign featuring a curated selection of summer holiday essentials designed to elevate customers’ wardrobes.

The new platform, developed in collaboration with production company The Gate, "introduces a fresh and dynamic creative world" that spans the online retailer's complete fashion offering, including on-trend apparel, accessories and beauty lines.

The campaign, which features a hero 30" film, along with 20" and 6" cut down versions plus an extensive suite of social-first content, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle' with "the energy of the retailer’s fluent devices - its three flamingos".

Jessica Myers, Chief Marketing Officer at Very, said: "We’re thrilled to introduce our customers to Haus of Flamingo, which invites everyone to immerse themselves in the colourful and varied world of Very fashion.

"The first outing of our new fashion platform marries the attitude of our new flamingo fluent devices with the enticing world of fashion, which we know our customer will love. We want everyone to unleash their inner flamingo."

Charlotte Wolfenden, Managing Director at The Gate, which also worked with Very on its Christmas campaign, said: "Welcome to Haus of Flamingo - the fabulous, flamboyant and unapologetically pink new home of Very fashion.

"The world of fashion can sometimes be an intimidating place, so we wanted to loosen things up, creating a refreshingly accessible new world. It takes style seriously, but not itself – just like Very’s customers.”