Online retailer,Very has partnered up with second-hand clothes expert, Re-Fashion, to help reduce clothes waste.
The partnership aims to reduce the amount of good quality, wearable clothes going to landfills by encouraging Very’s customers give up their unwanted clothes for new owners to give them a second life.
Very will introduce its customers via email to Re-Fashion, inviting them to request a donation bag that can be filled with good quality clothing and returned free of charge to the second-hand resale website.
According to WRAP, each year 350,000 tonnes (or £140m worth) of good quality, wearable clothes is discarded to landfills. Demand for clothes continues to rise and support is needed to encourage new markets, which divert used clothing away from disposal.
Head of corporate social responsibility at The Very Group, Carly Bilsbrough said: “We recognise the responsibility we have for the products we sell and want to give customers the option to dispose of clothes in a sustainable way. That’s why we’ve partnered with Re-Fashion, who’ll let our customers return clothes that are then resold for others to enjoy.”
As well as encouraging its customers to divert unwanted clothing from landfills, Very’s initiative will benefit charity. Clothes resold by Re-Fashion will raise money for the Rieves Foundation, a charity focused on sustainability with a particular interest in activities that promote sustainable fashion.
Recently, Re-Fashion was recognised as one of the UK’s top fifteen best websites for second-hand clothes, offering high quality unwanted clothing for sale, as well as raising funds to support sustainable fashion projects.
The service has been designed to make the donation process simple and convenient. Re-Fashion offers a no quibble, free returns policy to take the risk away from shoppers considering circular fashion.
Co-founder of Re-Fashion, Steve Lyons, added: “We believe the future of fashion is circular and want as many people to experience the benefits of donating and shopping second hand.”
“As part of this exciting partnership, we will offer Very customers that send us a donation bag a discount voucher to spend at Re-Fashion. We want them to experience the quality and value of pre-owned fashion for themselves.”