Very introduces AI to enhance product discovery searches
Digital retailer Very has announced plans to transform the product discovery experience for its customers through a new partnership with the US-based tech platform Constructor.
The first phase of the project includes the instalment of search, browse and autosuggest tools across its website and app. Using artificial intelligence (AI), natural language processing and machine learning, these tools learn from individual interactions and behaviours to optimise the product discovery experience and provide customers with faster, more personalised results.
Very, which is part of The Very Group, will also roll out other elements of Constructor’s product discovery solution, including its personalised ‘quiz’. By answering a series of questions related to their preference, customers will be able to use quizzes to discover the right items for them across all of Very's product categories.
Paul Hornby, Digital Customer Experience Director at The Very Group, commented: "Finding the right products quickly is a vital part of the overall digital customer experience, and we’re excited to be taking product discovery to the next level by partnering with Constructor.
"Ultimately, we want every customer to have an increasingly personalised experience of shopping with Very. The opportunities that AI and machine learning open up in this space are endless, and tapping into that via product discovery is a major step forward in our tech transformation journey."
The retailer continues to progress its multi-year tech investment roadmap, moving towards a flexible, cloud-based architecture to improve customer experience. This includes the transformation of its e-commerce platform through a partnership with commerce tools, providing personalised size and fit guidance via True Fit, creating engaging content with Amplience, and offering virtual make-up try-on with Modiface and Benefit.
Eli Finkelshteyn, CEO of Constructor, added: "It’s clear that Very is deeply dedicated to using technology to make their customer experience the best it can be. Constructor is honoured to be among those technologies, working to ensure the products that Very's customers see are attractive and personalised to them and make their customer journey better."
This follows the news The Very Group appointed CFO Ben Fletcher to the newly created role of Chief Finance and Transformation Officer.