Very beauty category grows by 94% since start of pandemic

Very.co.uk, owned by The Very Group, has revealed it has expanded its beauty and self-care offering by 94% since the start of the pandemic.

Since January 2020, Very has added 77 new beauty and personal care brands, taking the category total to 159. The online retailer's recent launches include Hello Day, Patchology, Beauty Kitchen, Caudalie and Feather & Down.

Believing the trend is here to stay, Very has confirmed it plans to soon add additional brands to its offer, offering its 3.8 million customers a comprehensive selection of self-care and wellbeing beauty brands online.

Victoria Aldrich, Trading Director at The Very Group, said: “The pandemic created huge interest in self-care and wellbeing, with many of our customers carving out small moments in their busy family routines to focus on their physical and mental wellbeing.

“Most restrictions have now been lifted, but the trend is clearly here to stay. We know our customers want to trade up in these categories and we’re delighted to partner with so many big names, which are amongst the most innovative brands across beauty, fitness and wellness.

“Self-care isn’t going anywhere, which is why we’re in discussions to bring even more leading and pioneering brands to Very to help our customers feel fantastic whatever this year brings.”