Very expands fashion offering with premium boutique range

Digital retail giant Very is continuing its fashion evolution with the launch of a new boutique womenswear range, expanding its offering to include premium, curated pieces aimed at occasion and holiday dressing.

The newly launched collection introduces over 100 product lines from standout labels such as ELLIATT, Castañer, and Vivere. Designed with the contemporary shopper in mind, the boutique edit offers everything from Mediterranean-inspired footwear to minimalist wardrobe staples and statement occasion dresses.

Ben Davidson, Trading Director at The Very Group, said: "We’re really excited to be launching our brand-new boutique range across our women’s fashion category. Holiday and occasionwear are two of our biggest focuses over the summer months, so the timing is perfect as a handful of the boutique brands are inspired by the Mediterranean, including Castañer which offers the perfect footwear range for the summer months."

This is the latest of the retailer’s category enhancements that have been introduced to offer shoppers more choice. Meanwhile, it continues to scale its digital-first strategy, supported by flexible payment options through its FCA-regulated Very Pay platform.

Davidson added: "With these new products, we can offer our customers the best range yet across the fashion category – from everyday essentials to the perfect mother of the bride dress. Plus, thanks to our flexible payment options, customers are able to buy these special, one-off purchases and spread the cost."

In April, The Very Group, the retailer behind Very.co.uk and Littlewoods, announced a significant step in its refinancing strategy, securing a private placement of £598 million.

Set to be issued on 2 June, the privately placed notes will be used to redeem Very’s existing £575 million senior secured notes maturing in August 2026. The company noted that the new notes’ maturity could be extended to August 2030.

Looking ahead, the group expects to report an adjusted EBITDA between £300 million and £305 million for FY25, with projections rising to £305 million to £320 million for FY26.