Very.co.uk rolls out size diversity online tool

Online retailer Very.co.uk has launched a size diversity tool on its website to help customers choose the right size and fit.

The new tool is part of the e-tailer’s commitment to embrace size diversity and will allow customers to see how items fit by viewing products on real-life female models of different body types and sizes.

Initially, the new tool will be available on the Very.co.uk website, although The Very Group mentioned that it is planning to launch on its mobile app before the end of this year, as the tool further highlights the online retailer’s focus on using technology to promote size diversity and improve customer experience.

In a statement, The Very Group said that its hopes the new feature will deter customers from ordering clothing in multiple sizes, which will reduce the environmental and commercial impacts of returns.

The feature will launch across more than 80 Nike and Adidas product lines, as the online retail group is one of the largest online sellers of sportswear in the UK, with Very.co.uk’s sportswear sales almost tripling in the last five years.

Very.co.uk has chosen to start with sportswear as combined Nike and Adidas sales through the e-tailer has increased by more than 200 percent during that period.

Managing Director of Retail at The Very Group, Sam Perkins said: "We sell a broad range of sizes across our sportswear and fashion ranges and want to do more to both embrace size diversity and give customers confidence in choosing the right size and fit, which they’ve told us loud and clear is a top priority."

“With the support of two of our biggest sportswear brand partners, the launch of our new feature is an important step forwards in delivering this aim.”

Currently, the tool is only for Nike and Adidas products, but Very said that it is “exploring options” for expanding the feature and rolling it out across all sportswear and fashion brands.