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Very.co.uk reports record-breaking Christmas and Black Friday

Tom Shearsmith
12 January 2021

Online retailer Very.co.uk has reported increased retail sales of 25.2% year-on-year in the seven weeks up to 25 December 2020, recording its best ever Christmas trading period.

The 2020 Christmas trading period saw the retailer welcome 500,000 new customers, up 25.5% year-on-year, with fashion and sportswear sales increasing 4.1%, led by a 37.6% rise in women's sportswear and 22.2% in men's sportswear.

The Very Group, which also operates Littlewoods.com, reported group retail sales grew 18.1% in the seven weeks.

Revenue at Very.co.uk, including financial services income, increased 23.3% year-on-year, while overall group revenue grew 15.3% year-on-year to surpass £500m for the period for the first time.

The group also confirmed it was well prepared for Brexit and has seen no significant operational impact as a result of the new UK-EU trading relationship.

Henry Birch, CEO at The Very Group, said: “We are delighted with Very’s outstanding performance, which shows UK families were more determined than ever to celebrate this Christmas, despite all the challenges of 2020.

“Christmas shopping started early at Very and our committed team worked tirelessly to deliver for our customers. Our record-breaking performance was supported by our new fulfilment centre, which processed 3.9m orders during peak; an incredible achievement for a facility that only launched in March this year, when the first national lockdown was announced.

“While the economic picture remains unpredictable, we have strong momentum as we begin the year. I believe our resilient, flexible and proven business model, which is online, multicategory and offers customers flexible payment options, will continue to help us thrive in 2021.”

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