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Very bolsters own brand offer with new ‘Everyday’ value fashion and home collection

Tom Bottomley
31 August 2022

Digital retailer Very, which is operated by The Very Group, has launched a new own brand collection called ‘Everyday’, featuring more than 700 fashion and homeware products, with 85% of items costing £30 or less.

The collection aims to offer “affordable essentials for everyday day”, across women’s, men’s and kids’ fashion, as well as homeware such as furniture, lighting and bedding.

Prices are, on average, 20% less that the retailer’s existing V by Very own brand range.

Designed by Very’s in-house team, the fashion products have been designed as versatile wardrobe staples to “create the building blocks of stylish outfits than can be worn for many seasons”.

The collection features new season women’s staples such as printed dresses from £18, faux leather biker jackets from £45 and denim from £22, as well as school uniform essentials like two packs of unisex jumpers from £11. Home products include twin packs of reversible duvet sets from £20, and metal lamp shades from £10.

Robbie Feather, Retail Managing Director at The Very Group, said: “We’re proud and excited to be launching Everyday. It offers our customers timeless wardrobe staples for the whole family, as well as a brilliant mix of essentials and finishing touches for their homes.

“As the cost of living continues to rise, we know value for money matters more than ever to our customers. That’s why we plan to grow the Everyday collection, adding hundreds more lines of great quality fashion and home products at affordable prices over the next few months.”

The Everyday collection launch supports The Very Group’s plans to “empower customers to make more sustainable choices”, featuring denim produced using less water and chemicals than traditional methods, thanks to a partnership with denim finishing technology specialist Jeanologia.

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