Versace reveals new flagship stores and roll out of fresh boutique concept

Versace has revealed a raft of new flagship stores – in Paris, Tokyo and Shanghai – since the beginning of September, with new stores in New York and Los Angeles to follow later this year.

All new stores feature a reimagined Versace retail concept that’s being rolled out to the brand’s 212 boutiques worldwide.

Versace CEO, Emmanuel Gintzburger, said: “The recent openings in key luxury cities - Shanghai, Paris, Tokyo, or soon LA and NYC - will strengthen the luxury positioning of the House, and I am excited to continue this strategy moving into 2023 and beyond.”

The new concept spaces are designed “to give the visitor a clear sense of the Versace universe”. Conceived in marble and ceramic, with gold accents, the new stores stay true to the materials of Versace’s Italian heritage, and “highlight its unique luxury codes”.

The boutiques are designed to complement and amplify the entire Versace product line, giving clients the sense of a full, all-encompassing experience.