Versace and Furla join list of luxury brands to drop fur

Donatella Versace
Donatella Versace

The head of the Versace house Donatella Versace has indicated in an interview that the Italian luxury brand would be the latest step away from the use of real fur.

In an interview in the Economist 1843 Magazine, Versace said she was no longer using fur in her designs, although no formal declaration to ban fur has been issued. “Fur? I am out of that,” she said. “I don’t want to kill animals to make fashion. It doesn’t feel right.”

Italian accessories house Furla has formally declared that it will be banning fur from its collections from November of this year, which would co-incide with the lunch of its Cruise 19 collections.

“The decision to progressively ban from the collections the use of animal fur is a project that confirms the brand’s increasing interest in the environment, with particular attention to the animal world, to which Furla is very sensitive,” its CEO Alberto Camerlengo told WWD this week.

The move from the two Italian brands follows on from decisions by Michael Kors and Gucci to ban fur, along with online luxury platform Yoox Net-A-Porter, which has declared that all its websites (from Net-A-Porter.com to Yoox.com) would be real fur-free zones.

AW18 Fur
Dior, Vika Gazinskaya, Jil Sander, Kenzo, Marc Jacobs, Derek Lam 10 Crosby, Max Mara Atelier, Sonia Rykiel AW18

Consumer pressure has no doubt led many brands to make the move away from fur but the advancements in faux fur fabrics has also played a part, with Michael Kors stating this as a motivation for making the switch to faux. In the recent AW18 collections faux fur was a prominent fixture in the shows of designers ranging from Kenzo to Marc Jacobs and Sonia Rykiel.