Italian men’s shoemaker Velasca has just opened a UK flagship shop at 5 Chiltern Street in London’s Marylebone.
It’s the latest in a line of premium menswear brands that have opened UK flagship stores on Chiltern Street in recent times, joining the likes of Casely-Hayford and Sabah.
The street has become something of a menswear destination, already boasting the likes of Trunk, John Simons, Sunspel, Grey Flannel and Hamilton and Hare.
The new Velasca boutique is the brand’s first store in the UK, and is now home to the full collection of classic lines and accessories.
Jacopo Sebastio, co-founder of Velasca, commented: “With its community of one-off concepts and like-minded brands that champion quality craftsmanship, Marylebone’s Chiltern Street is a great fit for Velasca.
“In the heart of one of the world’s style capitals, and with an abundance of local hotels and attractions bringing visitors from around the world, as well as a strong local community of residents and workers, this was the obvious choice for our UK flagship store – or as we call it ‘Bottega’.”
Philip Norris, director of commercial asset management at landlord The Portman Estate, added: “Chiltern Street has established itself as a specialist shopping destination with a slow-fashion mindset. Velasca perfectly aligns with this ethos.”
Velasca was founded in 2013 by Enrico Casati and Jacopo Sebastio with the goal of filling a gap in the men’s footwear market between high priced luxury shoes and cheaper, lower quality, fast fashion options. Shoes retail between £195-£285.
Every pair of Velasca shoes is handmade in the Marche region of Italy – an area with a renowned shoemaking legacy – by local artisans using high quality, hand-sourced materials.