Vanguards appoints former Highsnobiety Editorial Director as Chief Brand Officer

Vanguards, the parent company of fashion labels Nanushka, Sunnei and Aeron, has appointed luxury consultant and former Editorial Director of Highsnobiety, Christopher Morency, as its Chief Brand Officer.

In the newly created role, Morency will be responsible for leading the global brand strategy for the company, developing its brand portfolio, and positioning Vanguards as "a leader in the new luxury space".

Based between London and Budapest, he will also also identify new investment opportunities for the fashion group.

Morencey started his career with Vice, Fantastic Man and The Business of Fashion as an editorial associate before joining Highsnobiety in 2018, where he held editorial roles across a variety of channels.

Vanguards was founded in 2020 ​by Peter Baldaszti, CEO and co-owner of Budapest-based label, Nanushka and private equity firm, Agoston Gubicza.

Last year, the Hungarian company bolstered its leadership team with fashion experts from Alexander McQueen, Farfetch, and Bottega Veneta to further the growth of its luxury segment.