Valentino stores reduce energy consumption with 'lights off' initiative

Aware that sustainability is the cornerstone of a better future for the planet, Valentino has announced a new global initiative as it transitions towards a green future.

Starting today, lights in Valentino boutiques across the globe will be turned off every day starting at 10pm. The company predicts it will help decrease energy consumption by over 800 kWh every day, equal to the hourly consumption of over 13,000 traditional light bulbs.

Store logos will be involved in the initiative, alongside the lighting of the shop windows, sales areas and the lightboxes-backlit structures. The boutique warehouse lights will also continue to remain off, whilst the emergency lights remain on in a quest to safeguard staff members.

The act of turning off the lights is not only a practical message aimed at improving consumption efficiency but also a symbolic gesture, in harmony with Valentino’s company culture and core values, which consequently allows reduction in running operating costs.

In Italy, about 80% of the energy Valentino uses for its headquarters, boutiques and manufacturing sites comes from renewable sources. The plan of reducing consumption is a sign of the brands unwavering focus on the environment, both locally with an eye on territorial areas and globally.

As the cost of living crisis continues and energy bills rise, brands across the globe may also announce similar initiatives, creating a positive change for the world in the face of struggle.