Valentino Beauty, the new make-up collection from the couture house’s creative director Pierpaolo Piccioli, has made its exclusive arrival at the Corner Shop space within Selfridges’ Oxford Street store and online.

The curated range of highly-pigmented and easy-to-blend formulas, which can also be shopped via Valentino Beauty, includes products for the eyes, lips and complexion, in satin, matte, shimmer, and reflective hues, all personally handpicked by Piccioli.

Permanent Valentino Beauty counters will also launch across all Selfridges estates from
15 June.

Selfridges Oxford Street store customers are invited to explore and shop the range via an interactive Valentino Beauty experience, including a gaming screen that offers the chance to win beauty products, and play stations where they can discover the full line-up of products.

Huge, over-sized yet detailed replicas of the new products complete the in-store beauty "wonderland."

Packaging for the couture-inspired range features the signature V logo in a variety of refillable formats.

Standout products in the Valentino Beauty offer include:

A versatile Rosso Valentino refillable lipstick, available in satin and matte finishes across 50 shades, for an rrp of £40.

The Very Valentino foundation, which is available in 40 inclusive shades for an rrp of £46. The formula uses ‘Light Lasting’ technology to deliver a semi matte finish in a light, "yet buildable" formula.

The collection also includes a variety of eye products designed to promote experimentation, such as Multi-reflective Eye Glitters, an Eye2Cheek dual use blush and eyeshadow palette (rrp £45) plus a Colour Flip 8 Colour Multi-Look eye palette with five finishes for £82.00.

The range also delivers a ‘Go-Clutch Bronzer and Minirosso Lipstick bundle’ for £176 which includes a refillable bronzer in a clutch-bag format (complete with a detachable cross-body chain) and Minirosso Matte travel-sized lipstick.