Urban Revivo returns to UK retail with new store in Covent Garden

Chinese fast fashion retailer Urban Revivo (UR) has made "a considered and significant return to the UK market", with a new 5,543 sq ft store at 8-12 Neal Street in London’s Covent Garden.

Urban Revivo previously had retail presence in London, but the stores closed as part of a broader pause during the Covid pandemic.

The opening is a key part of Urban Revivo’s post-pandemic re-entry strategy, with a second London store set to open at Westfield Stratford in August 2025.

Its new Covent Garden flagship store will see 60% of its products from collections led by Urban Revivo’s dedicated London-based design centre, featuring styles, silhouettes and fabrics "tailored for the European market".

Leo Li, CEO and Founder of Urban Revivo, said: "London's influential role as a global fashion trendsetter makes the UK a pivotal strategic market for UR.

"Following our New York debut earlier this year, the opening of our London flagship marks another international milestone that reinforces UR's position in the global fashion landscape. We hope our success in the UK will demonstrate the strength of our brand and add momentum to our ongoing global expansion.

"Further to the Covent Garden store, we will have a second London location opening soon, with plans to enter global capitals of fashion like Hong Kong, Tokyo, and other cities worldwide in the near future."

Vivian Chen, CEO of UR International, added: "This opening transcends a conventional store launch - it's a curated fusion of art, fashion, and community.

"We're thrilled to introduce Urban Revivo’s vision to London and become an active part of the city's vibrant and world-renowned fashion scene."

Urban Revivo was founded in 2006 and is based in Guangzhou, China. It is known for offering high-fashion women’s and men’s designs at accessible price points, and it has over 400 stores. Stores are located in Guangzhou, Shanghai, Singapore, Thailand, Vietnam and the Philippines, as well as a first US store in Soho, New York.