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Urban Outfitters releases collaborative NFT collection

Jeremy Lim
22 April 2022

Urban Outfitters is commemorating their 50th year anniversary with a collaborative release of an NFT artwork by graffiti artist André Saraiva.

The retailer have released 500 limited edition NFTs as part of the Smiley Collectors' Edition, which also act as "utility tokens" that will unlock prizes and rewards for select NFT ticket holders.

The limited edition NFTs will be available and sold via Urban Outfitters on OMGdrops at 0.2ETH (approximately £393.65), with select NFT ticket holders to be announced weekly over the course of the next ten weeks.

In addition to the NFT, Urban Outfitters will retail a range of Smiley Collectors' Editions as homeware and fashion pieces online and in-stores, including collaborations with iets frans, Champion, Crocs and Havaianas.

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