Urban Outfitters opens second Manchester flagship as it continues European expansion
Urban Outfitters has opened its second flagship in Manchester, located at the Trafford Centre, further strengthening its UK presence as part of its ongoing European expansion.
Spanning more than 6,000 sq ft across multiple trading floors, the new store features a curated selection of the US-based brand’s in-house labels, including Urban Outfitters Masterbrand, BDG, iets frans, Kimchi Blue, Loom, and Ayker.
In addition to its proprietary collections, the space also offers a collection of hand-selected vintage items, international brands, and a variety of home and lifestyle products.
Emma Wisden, President of Urban Outfitters EU, said: "We’ve seen strong growth across Europe in recent years, driven by designs that encourage individual expression.
"Our proprietary brands, curated vintage range, and home and lifestyle products are unique to Urban Outfitters, and we’re committed to continuing this momentum."
To celebrate the opening yesterday, the company hosted a customer event, offering early access to the store along with entertainment from a local DJ, giveaways, and other activities.
The Trafford Centre location is the latest in a series of new openings for Urban Outfitters across Europe this year, including Freiburg, Bremen, Milan, Metrocentre (Gateshead), and Cork.
It marks the brand's 73rd store in Europe, with two additional openings planned before the end of the year.
