UNTUCKit announces UK launch including two new stores

UNTUCKit

US retail brand UNTUCKit has announced its impending UK launch, which will include two physical retail stores in London.

The new locations will open on 6 November at Covent Garden and Westfield London, and will coincide with the launch of UNTUCKit’s new UK e-commerce experience and product fulfilment centre based in Manchester.

Both stores are around 1,600 sq ft in size and will carry a selection of UNTUCKit’s men’s apparel and offer whiskey tastings to complement the customer shopping experience.

The brand was established in the US in 2011 by founder Chris Riccobono and CEO Aaron Sanandres, and has brand has expanded to offering 50 fit combinations and 13 product categories from T-shirts and polos to sports jackets and trousers – in addition to shirts, dresses, and blazers for women. Its name comes from its specialism in shirts that are designed to be worn untucked.

UNTUCKit

It currently has 80 retail locations in the US and the two UK stores will be its first footprint in Europe. “This is a huge moment for UNTUCKit. Since we began opening stores across the U.S. and Canada, having a presence in the UK has always been top of mind for us,” said UNTUCKit Founder Chris Riccobono.

“We’re thrilled to have chosen two of the most fashion-centric locations in London – Covent Garden and Westfield London – to kick off our physical presence there. For years, customers have asked when we’ll offer our product outside of North America, so we’re looking forward to giving them an authentic way to experience UNTUCKit – up close and in person,” he added.