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Universal Works opens dedicated showroom in Camden Town

Jeremy Lim
15 February 2022

Contemporary menswear brand Universal Works has opened its first dedicated showroom in London’s Camden Town as part of its rapid expansion.

Located on Holborn's Emerald street, the new address will be used as a showroom to present its seasonal collections to buyers.

Launched in 2009, the Nottingham-based fashion brand was designed and crafted by co-founder, director and designer David Keyte working from his kitchen table. The brand currently operates three standalone stores and two partnership stores in the UK alongside its new showroom.

David Keyte said in a release: "We wanted to provide our UK retailers with a larger space to view our collections each season and, after finding this space, we knew we needed to secure the property quickly."

Paul Hinchliffe, Legal Director of Nelsons, the law firm who advised on the brand’s property deal, added: "Universal Works is currently going through rapid growth and this new showroom complements that building momentum."

"The building boasts an interesting history in itself, being a refurbished print works, and has been used as a showroom previously. The location will be a crucial part of accelerating the brand’s growth, so it has been a pleasure to play a part in the company’s next steps."

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