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Universal Music Group unveils reusable music artist face masks

Tom Shearsmith
28 April 2020

Bravado, Universal Music Group's merchandise and brand management company, has unveiled their We’ve Got You Covered e-commerce site, offering music fans reusable, washable, cloth face masks.

The face masks, made in partnership with artists across the UMG family, include designs from Ariana Grande, Imagine Dragons, Queen, The Rolling Stones and Justin Bieber.

The face masks each cost £15, with 100% of net proceeds benefiting the music community through various charity partners including MusiCares in the US and Help Musicians in the UK.

Mat Vlasic, Chief Executive of Bravado said in a statement: "I'm humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time.

"This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.”

Bravado and Universal Music Group will also be offering free face masks to all Universal Music Group employees, as well as donating 50,000 masks to those serving communities including workers in food banks, homeless shelters and other community service providers. has released an In Focus report into the COVID-19 consumer, looking at how fashion shopping is being changed for good.

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