Uniqlo reopens expanded Covent Garden flagship with new kidswear, digital upgrades and personalisation studio

Uniqlo has today re-opened the doors to its refurbished Covent Garden store following a major expansion that increased the store’s footprint by 30%.

Now spanning 1,700 square meters, the store features more space for both its womenswear and menswear ranges and introduces dedicated children’s and baby ranges for the first time at this location. The redesign also directly reflects customer feedback, featuring a layout that focuses on enhanced visual elements positioned at customer eye level, an almost 50% increase in fitting rooms, and enhanced self-checkout stations to streamline the shopping experience.

The store, which only opened in 2023, still spans three storeys, with a mix of menswear and womenswear on the ground and first floors, while children’s and baby wear, as well as the brand's RE.UNIQLO STUDIO personalisation service and Japanese café, are located on the top floor. A partnership between Uniqlo and Smart Works - a charity that supports unemployed women with coaching, clothing, and confidence to secure employment - is also on display on the first floor, featuring a range of professional clothing.

The refurbished store reflects the brand's ongoing commitment to evolving its retail environments in step with changing customer demands. There are till points available on every floor, including self-checkout counters as well as traditional tills that accept cash - a new feature in the Uniqlo store and a response to an increasing number of tourists wanting to pay for purchases with cash.

The store has also installed new digital touchpoints that decrease friction in the purchasing process. To ensure a smooth trying-on experience, changing rooms feature a self-checkout system that allows customers to independently register the items they want to try on. This is another new feature that was previously trialled in the company's Oxford Street location and will also be rolled out in the new Bristol store that is opening in April.

Uniqlo's magic check-outs located by the changing rooms

A new self-checkout Click and Collect point of service is also located on the first floor, allowing customers to independently order, for example, a longer-leg pair of trousers to be delivered to the store.

In celebration of the re-opening, Uniqlo has also re-partnered with Transport for London (TfL). This includes a collection of shirts featuring vintage TfL poster designs by renowned British illustrator Fougasse, originally created in the 1940s. Customers can also embroider TfL-themed motifs on socks, hats, bags, or shirts through Uniqlo's RE.UNIQLO STUDIO personalisation service. The studio, located on the top floor, also allows customers to repair and remake their pre-loved Uniqlo pieces.

Following the success of distinct Scottish-themed embroidery patches in Uniqlo's Scottish stores, a range of iconic London landmark illustrations by award-winning UK illustrator Dan Woodger has also been introduced in the Covent Garden store.