Uniqlo Oxford Street flagship ranks among brand's top performing stores worldwide

Uniqlo's Oxford Street flagship was ranked the fifth bestselling store for the brand worldwide in the six months leading up to February 2026, according to the latest report published by its parent company, Fast Retailing, today.

The highest-performing flagship for Uniqlo was its Ginza location in Japan, followed by the New York 5th Avenue flagship and flagships in France and Italy.

This was reported in the latest publication by parent company Fast Retailing, which shared the first-half results for fiscal year 2026, which runs from September 2025 to February 2026, as well as estimates for the full year 2026.

The company said its successful flagship store model means it will accelerate the opening of new stores in prime locations in second- and third-tier cities internationally, as well as in first-tier cities such as London.

The company added that its flagship stores have been driving a significant increase in visits by customers from markets with no Uniqlo stores, as well as tourists. In the newly refurbished Uniqlo Covent Garden store, for example, the brand is accommodating the high volume of tourists by offering special services, including accepting cash purchases at its tills.

Fast Retailing revealed that it is planning to expand its market share in Europe, which is currently approximately 0.5%. Over the full year of 2026, it is looking to "continue to generate strong sales growth of roughly 30%" by sharpening its brand.

Across both North America and Europe, Fast Retailing has seen a large increase in new customers, especially returning ones. The company says this shows deeper customer awareness and indicates that Uniqlo's brand proposition is better understood by customers.

Revenues for Uniqlo International (which contains all international markets outside of Japan) for the first six months leading up to February 2026 increased by 22.4% to ¥1,241.3 billion (£5.83 billion), with profits increasing by 37.4% to ¥233.0 billion (£1.09 billion).

Fast Retailing further announced that across the European and North American markets, the company has achieved consistent post-Covid sales growth of 30-50% a year since fiscal year 2022 and is expecting to deliver sales of ¥500 billion (£2.35 billion) in Europe in the full year of 2026, one year ahead of schedule.