Uniqlo names ‘role model’ Cate Blanchett as global brand ambassador
Uniqlo has announced Academy Award, BAFTA and Golden Globe-winning Australian actress Cate Blanchett as its new global brand ambassador.
Blanchett will work alongside Uniqlo to advance the brand’s LifeWear philosophy, which “emphasises the continuous pursuit of excellence, humanitarian and next-generation support”.
Uniqlo founder and Chairman, President and CEO of Fast Retailing, Tadashi Yanai, said: “Ms. Blanchett is among the greatest actors of her generation - on stage and on screen. But our admiration goes beyond entertainment.
“Her passion and engagement is evident in her contributions as a role model for women and her mentorship of emerging film and theatre artists, as well as her long-standing commitment to humanitarian and environmental causes.
“Through our partnership, we will work together to make positive changes in the world around us.”
Cate Blanchett commented: “I value the ambition of Uniqlo to make life better through its LifeWear apparel: timeless design, perfected simplicity, affordable, accessible, quality clothing that lasts.
“I am energised by the opportunity to help Uniqlo advance important aspects of its LifeWear philosophy - supporting the next generation, playing a part in highlighting and combatting the ongoing global displacement crisis, giving back to communities and finding meaningful ways to contribute to a more equitable world.
“On top of that, to creatively reconnect with Clare Waight Keller and to be in dialogue with Uniqlo global brand ambassador, Roger Federer, is a privilege indeed.”
As well as her celebrated roles in the likes of ‘The Aviator’, ‘Tár’, ‘Carol’, ‘The Blue Jasmine’ and ‘Elizabeth’, and her award-winning work on Broadway in New York and in theatres in London’s West End, Blanchett is considered something of a style icon, often featured on international best-dressed lists.
