Unilever has joined over 200 companies in a boycott against Facebook.
More than 200 companies have joined the boycott against advertising on Facebook, after concerns the social media site incites “hate, bigotry, racism, antisemitism and violence”.
The #StopHateForProfit campaign is rapidly growing as more beauty and fashion retail giants announce plans to stop buying advertising across Facebook and Instagram.
The #StopHateForProfit campaign, kick started by civil rights groups including NAACP and Free Press earlier this month, set out to place pressure on large companies advertising with the social media platform.
The company which owns skincare and beauty brands Murad, Hourglass and Dermalogica has paused its brands’ advertising on Facebook and Instagram, as well as Twitter until the end of the year.
The British-Dutch multinational consumer goods company said: “Continuing to advertise on these platforms at this time would not add value to people and society.”
“We will be monitoring ongoing and will revisit our current position if necessary.”
According to a list published by Forbes, other beauty brands to show support for the movement include, Lo & Behold Naturals, Kush Queen and Envy CBD.
Unilever also recently announced it will remove the word “Fair” from its “Fair & Lovely” skin lightening products, in response to a global backlash against racial prejudice.
A raft of new brands including Adidas, Puma, HP, Ford and Best Buy have pulled their advertising off Facebook this week as pressure increases on the social media company to take action.