Under Armour launches P-Star and names rapper Gunna as Creative Director

US sportswear brand Under Armour is launching its debut 14-piece lifestyle and sportswear P-Star collection on 27 August and has announced the appointment of Grammy-nominated rapper Gunna as its Creative Director and brand ambassador.

P-Star is described as “a multi-dimensional creative platform” conceived under Gunna’s creative direction, spanning apparel, footwear, community initiatives and cultural storytelling.

The first collection features heavyweight tees, shorts, sweats and American football-inspired ‘HeatGear’ styles, each finished with the signature embellished P-Star logo.

Headlining the launch is the ‘UA Scorpio’, a brand-new sportswear silhouette and Gunna’s first-ever official footwear collaboration with Under Armour.

The next chapter will include a dedicated ‘Wunna Run’ capsule collection in early 2027, named after the run club that Gunna founded in 2024, which now brings thousands of people together in cities around the world.

That will be followed by the launch of ‘P-Star Lux’ ahead of summer 2027, “an elevated expression of Gunna’s creative vision”.

Kevin Plank, founder and CEO of Under Armour, said: “Gunna's story is one of resilience, discipline and growth. His commitment to discipline, creativity, wellness and community extends far beyond music.

“He's challenged himself to become his best version and, in the process, has inspired thousands to do the same. Through his commitment to fitness, his run clubs and the community he's built around movement and mental strength, he's expanded what performance can look like.

“That's exactly the kind of talent we believe in at Under Armour and why this next chapter feels like a natural evolution in our relationship.”

Gunna added: “P-Star is really an extension of how I live - always evolving, staying disciplined and pushing myself in every area of my life. Under Armour understands that vision and has given me the space to build something that brings together style, performance and community.

“For me, it’s about moving forward, creating something meaningful and building something that can continue to grow.”

Gunna previously starred in Under Armour's ‘We Are Football’ campaign and most recently fronted the brand's ‘Bouncy Tee’ campaign alongside multi-platinum country artist Parker McCollum.

Beyond campaigns, Under Armour has supported Gunna's mission to inspire the next generation to “push the pace” through initiatives including the Wunna Run 5K series during his recent global tour, and Wunna Warriors - the artist's grassroots 7-on-7 high school football programme.