Follow us


Under Armour appoints Stephanie Linnartz as President and CEO

Chloe Burney
22 December 2022

Under Armour has announced that Stephanie Linnartz will join the company as President, Chief Executive Officer, and a member of its Board of Directors, effective 27 February 2023.

Her appointment follows a "deliberate search" led by Under Armour's Board of Directors.

Linnartz has held the title of President since 2021 at Marriott International, the world's largest hospitality company. Marriot International has a portfolio of nearly 8,200 properties across 138 countries and territories and 30 brands, including The Ritz-Carlton and St. Regis.

In addition, she is currently a member of The Home Depot's Board of Directors and is also a member of the Fortune CEO Initiative, a forum of global corporate leaders committed to addressing major social issues. Linnartz has been recognized for her industry leadership, including being named in the Forbes CEO Next 2021 list.

Linnartz said: "Under Armour is an iconic brand with a huge opportunity ahead. This company has immense energy and excitement, and I am committed to building growth while maintaining operational excellence. I look forward to joining the incredible UA team, partnering with [Under Armour Executive Chair and Brand Chief] Kevin [Plank] and the board, and leading this amazing company into its next chapter, delivering for athletes, teammates, customers, and shareholders."

Colin Browne, who served as interim President and CEO since June 2022, will resume his previous position as Chief Operating Officer.

Kevin Plank commented on Linnartz’s appointment: "As a 25-year veteran of one of the world's most respected global companies, we are thrilled to welcome Stephanie to the brand. She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.

"The board is confident that Stephanie – along with our leadership team and all of our key stakeholders – will accelerate our ability to realize the substantial opportunities for Under Armour as both an operating company and aspirational brand."

Free NewsletterVISIT