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Unbound appoints new chief product officer to lead move into apparel

Lauretta Roberts
23 February 2022

Unbound Group, the newly listed parent of Hotter Shoes, has appointed Sarah Davies as chief product officer to oversee the strategy of the comfort footwear brand and the group's development of apparel categories.

Davies has more than 20 years' experience in product and buying and joins from UAE-based Landmark Group, where she led the product development for Shoemart. She has also held executive positions at Marks & Spencer and Arcadia, where she was buying director at Dorothy Perkins. She has also held senior roles at Debenhams, Jones Bootmaker and F&F at Tesco.

Her arrival follows Unbound's admission to London's junior stock market AIM, ahead of plans to launch a platform offering fashion, lifestyle and wellness products and content for the over 55s. Hotter footwear will be at the centre of the platform but Unbound is also looking to introduce apparel and is in conversation with a number of third-party brands.

Unbound Group Chief Executive Officer, Ian Watson, said of the appointment: “We’re delighted to welcome Sarah to the team. Her outstanding fashion retail expertise and previous success will be invaluable for the Group as we enter into the next phase of our journey.” 

Read our recent interview with Unbound's Ian Watson here. 


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