UK’s rising star in circular fashion wins ‘Recycle the Runway’ competition
London-based Peruvian designer Genaro Rivas has been crowned the overall winner of Visa’s ‘Recycle the Runway’ competition - part of its Young Creators series that spotlights emerging circular fashion talent in the UK.
Rivas, who blends Peru’s textile heritage with modern design and ethical sourcing, was selected by a judging panel including representatives from the London College of Fashion, British Fashion Council, Ellen MacArthur Foundation, and artist Sophie Tea.
Along with five other winning designers, Gbadebo, Fanfare Label, Marinava, SONDOR and BEEN, Rivas receives a share of the £20,000 prize fund and ongoing mentorship from leading industry experts.
Another designer going by the name of FingsbyFloss received an Honourable Mention, and will also receive expert mentorship.
Katherine Brown, VP of Head of Social Impact & Sustainability at Visa Europe, said: "Recycle the Runway embodies our commitment to support the next generation of creators and small business owners, helping them gain the visibility, tools, and confidence to grow.
"Through the Visa Young Creators series, we're proud to back emerging talent as they grow their businesses and real world impact. These six winners, including our grand prize winner, Genaro Rivas, reflect the innovation and drive that will shape the future of fashion and beyond."
Genaro Rivas commented: "I’ve learned so much already and I’m excited to continue growing my small business with the support and mentorship that comes with this opportunity.
"Being recognised in this way has provided me with real confidence to achieve my vision of giving fashion a purpose, and I can’t wait to see where it leads."
Sophie Tea added: "What’s so exciting about Recycle the Runway is how Genaro Rivas is blending bold self expression with purpose driven design.
"As someone who built a business through the support of digital platforms and community, I know how far the right visibility can go and I’m thrilled to be part of something that’s backing the next wave of creators and entrepreneurs shaping fashion’s future."
