UK retailers set for 36-hour discount bonanza with Clearpay
Payments provider Clearpay is holding its first UK discount event called #ClearpayDay – to run alongside the annual Afterpay Day in the US, Australia and New Zealand – from 14–15 August.
Running across three continents, more than 30,000 retailers and a potential four million consumers taking part in the event.
The 36-hour online flash Sale for retailers offering the Clearpay payment solution to customers includes many big names like Urban Outfitters and Boohoo.
Deals on offer will typically give between 25% and 30% off, but some are much higher – with Pretty Little Thing offering 60% off all Clearpay transactions and its Boohoo Group stablemate Nasty Gal discounts of 50%.
UK shoppers will also find deals from local stores and boutiques via Down Your High Street, an online marketplace for independent retailers. Down Your High Street is offering discounts on all purchases made with Clearpay at over 600 small high street shops. Clearpay says this could provide an instant boost to UK high streets struggling to compete with the growing popularity of online shopping.
Carl Scheible, CEO of Clearpay, the UK arm of global payments innovator Afterpay Touch Group, says: “This is an innovation which levels the playing field in e-commerce, giving smaller independent retailers the same opportunities as top global brands to reach millions of consumers online with great deals. #ClearpayDay is game-changer – the first step in making the benefits of global e-commerce available to all.”
Clearpay’s UK roll-out is part of a rapid international expansion by Afterpay Touch Group, working with a host of global retail partners. The group’s online store directories, more established and much bigger in Australia and the US, have become a shopping destination in their own right, referring new customers to brands using the service.
Afterpay Touch Group was founded in 2015 in Australia and floated on the Australian Securities Exchange in May 2016. Last year, Afterpay Touch acquired Clearpay Finance Ltd., a UK payments company, to accelerate its entry to the UK market.
