UK InStyle to close print edition in digital first move

The UK edition of women's fashion monthly InStyle is to close at the end of this year as the brand announces a shift to online only. The last print edition will be published in December.

Publisher Time Inc said InStyle UK, which is led by editor Charlotte Moore, would work closely with the US edition and share content to help it reach its goal of doubling its online traffic in 2017. The US InStyle site achieved a 96% growth in traffic in 2015 taking its reach to 10.5m unique users and has social footprint of 11m.

“What we have achieved with InStyle over the last few years has been hugely rewarding and the team has, rightly, won numerous awards and nominations for their work across print and digital,” said Charlotte Moore.

“But the fashion world is changing dramatically, the way our audience interacts with it is changing and we have to change to meet that challenge. With a focus on delivering the InStyle experience across all digital platforms, we can really give our audience 24-hour access to all the fashion and beauty looks, trends and brands they clearly have such a huge appetite for.”

Editor Charlotte Moore

The UK version of InStyle, which was a spin-off from the US title, was launched in 2001 and InStyle.co.uk arrived in 2007.

Time Inc UK's managing director for fashion Justine Southall said the latest move would "propel [InStyle] to a leading position in the UK digital fashion space". "InStyle’s authority combined with this significantly boosted content offering will make it a compelling destination for consumers and a very attractive proposition for our advertising partner," she said.