Indie-pop Manchester band The 1975 are taking a strides into sustainable fashion by repurposing old merchandise, in a bid to cut down on the waste they are responsible for.
After having recently teamed up with environmental activist Greta Thunberg, the band have printed over some of their oldest t-shirts with fresh logos relating to ‘Notes on a Conditional Form‘ – their upcoming fourth album.
Posting on Instagram, band frontman Matty Healy shared a video display an array of t-shirts previously printed, with old tour dates and typefaces dating back to their 2013 debut album.
Matty Healy said: “We are not making new shirts for now. Unsustainable. And I’m so f***ing into this. This run is all old shirts (first album, early tours etc) that we had kept and have reprinted as your NOACF shirts.”
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OK! So here is the first drop! We are not making new shirts for now. Unsustainable. SO, AND I’M SO FUCKING INTO THIS. This run is all old shirts (first album, early tours etc) that we had kept and have reprinted as your NOACF shirts. You will also be able to bring any old 1975 shirt or ANY bands you love shirts to Reading festival and have the same print done over the top there and then 🥾🌍 EDIT: Reprinting is FREE if you bring your own 1975 shirt at both LEEDS and READING!
Each t-shirt has now been given a new twist, with a bright luminous design and the acronym ‘NOACF’ (Notes on a Conditional Form) featuring over the top of the original print.
The repurposed shirts will be available to buy online via the bands store. Healy also confirmed that fans will be able to take their old 1975 band t-shirts and any other old band t-shirts to Reading & Leeds where they can receive the same print update for free, further helping reduce the bands impact on fast fashion.