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Ugg unveils long-term sustainability commitments

Tom Shearsmith
20 October 2020

Footwear brand Ugg, part of Deckers Brands, has unveiled new long-term social and environmental sustainability commitments, as part of the launch of its' new "Feel Good" platform.

Focused around three key pillars; Environment, Community and Innovation, the new Feel Good site gives context to the brand's ambitious long-term sustainability goals, projects and global partnerships.

Consumers will be able to follow the Ugg brand's actions and understand its impacts to make sure the brand is transparent, accountable, and both socially and environmentally progressive.

Highlights include a focus on regenerative farming through a partnership with nonprofit The Savory Institute, as well as carbon accounting and reduction measures in line with the Paris Agreement goals through Science Based Targets.

In 2016, UGG joined the United Nations Global Compact, the world's largest corporate sustainability initiative with over 9,500 participating companies.

As part of the UNGC commitments, the brand set targets relating to waste, water, materials, chemicals, climate and clean energy, and human rights and equality.

Dave Powers, President & CEO, Deckers Brands, said: "These are critical times when we must all play our part in delivering the United Nations Global Compact Sustainable Development Goals and the Paris Agreement through a future which is sustainable and resilient. We believe in transformative change – change that is only possible with a focused and transparent approach."

Andrea O'Donnell, President of UGG & Koolaburra, added: "We want to protect this place so our children and childrens children can be inspired by it. These are critical times when we must all play our part in building a more sustainable future.

"By launching our Feel Good. site, we are documenting our commitment to people and the planet. We want to be transparent so that our community can hold us accountable and we hope to inspire others along the way."

Ugg will also continue to drive forward the importance of diversity, gender equality and inclusion for all, using the UNGC Sustainable Development Goals.

This will be highlighted by supporting HerProject, a collaborative initiative that creates partnerships with brands to enable workplace-based interventions on health, financial inclusion, and gender equality.

Since 2016, Ugg has trained over 33,000 women through the initiative, and by 2027 it plans to enrich the lives of 100,000 women globally.

Ugg also supports the LGBTQ+ community with an all-gender capsule sold year-round. To complement this capsule, in 2020 Ugg donated $125,000 to GLAAD, a non-profit accelerating acceptance and advancing equality for the LGBTQ+ community.

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