Footwear brand Ugg, part of Deckers Brands, has announced a genderless Plant Power Collection, made from carbon-neutral plant-based materials.
Building on the brand’s sustainability platform launched in October 2020, the collection features three footwear styles created with carbon-neutral materials, addressing the issue of carbon emissions, a key driver of global warming that threatens our overall way of life.
Recreating the iconic look and feel of the brand’s fluff franchise, the Fluff Sugar Platform and Fluff Sugar Sandal feature eye-catching design elements, platform outsoles, and responsibly sourced materials.
Derived from renewable sugarcane, the SugarSole foam outsole allows for reduced dependency on fossil fuels by replacing petroleum-based materials. Sugarcane is a rainwater-dependent resource that removes CO2 from the atmosphere and does not require irrigation.
The fluff on products in the collection is made with plant-based TENCEL branded lyocell fibres, made of wood pulp converted into regenerated cellulosic fibres sourced from responsibly harvested trees.
The Neumel Natural also adapts the look and feel of the brand’s best-selling Neumel chukka, with handcrafted, small-batch soles made of LACTAE HEVEA latex harvested from the Hevea rubber tree. The Neumel Natural’s upper is woven from an environmentally-preferred blend of 55% cotton and 45% hemp.
Andrea O’Donnell, President of UGG at Deckers Brands, said: “At UGG, we are committed to doing our part to combat climate change. Our design team took inspiration from our iconic styles and created new silhouettes made from carbon-neutral, plant-based materials. The resulting Plant Power Collection tells a story about what is possible, and it is an exciting step in on our journey towards a more sustainable future.”
Focused around three key pillars; Environment, Community and Innovation, Ugg’s Feel Good programme gives context to the brand’s ambitious long-term sustainability goals, projects and global partnerships.