Tudor to open new flagship in Covent Garden

Luxury Swiss watch brand Tudor is opening a new flagship in partnership with watch and jewellery retailer Bucherer this September in Covent Garden.

Located at the Royal Opera House Arcade, the boutique is the latest addition to Covent Garden’s growing luxury marketplace and will sit alongside luxury multi-brand watch retailer Bucherer, which recently doubled the size of its flagship store.

The Tudor brand dates back to 1926, when ‘The Tudor’ was first registered on behalf of the founder of Rolex, Hans Wilsdorf. He later created the Montres Tudor SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point.

The Tudor collection includes flagship lines such as Black Bay, Pelagos, Glamour and 1926 as well as exclusive mechanical manufacture calibres with varied functions.

Adrian Maronneau, UK Managing Director, Bucherer said: "Bucherer is delighted to launch the first Tudor prestige boutique in the heart of London, Covent Garden. We are excited to showcase the brand’s unmistakable design aesthetic as part of our Covent Garden expansion plan."

Michelle McGrath, Executive Director, Capco added: "We are delighted that Bucherer and TUDOR have chosen Covent Garden for this innovative new boutique. TUDOR represents the best of high quality craftsmanship and heritage and add to Covent Garden’s thoughtful blend of unique and differentiated shopping and dining experiences."