Premium American denim brand True Religion has teamed up with Manchester United, the richest football club in the world, to launch a new denim range.
An Instagram video featuring United stars Paul Pogba, Anthony Martial, David de Gea and Andres Pereira modelling the new collection has gone live today to promote the new collection. The Premier League side shared the video of their players wearing the gear with their 23.9 million followers. A song featuring Skepta and Stormzy plays throughout the video before the players end the clip by saying: “We are United. We are True Religion.”
The new collection will not be released until October 26 and a junior range is expected to follow later this season. True Religion’s chief marketing officer, Tara Peyrache, comments: “We are thrilled to be the official global denim partner for Manchester United. As True Religion continues to evolve and connect with new audiences, it is exciting to offer Manchester United’s global fanbase an innovative line of premium denim for men and women.”
Price points are yet to be revealed, but the co-branded styles will be sold in the Megastore at United’s Old Trafford home ground, as well as online via United Direct and True Religion’s official website.
Manchester United’s group managing director, Richard Arnold, says: “True Religion is a well-known, established name in fashion, creating unique designs without compromising on quality. The range we have collaborated on includes the same attention to detail and craftsmanship that has made True Religion a global brand, creating a new way for our fans to express their support for their club through every day, easy-to-wear apparel.”
On the club’s website, it describes the line as an exclusive collection features jeans, shirt and jackets including “a highly desirable limited edition denim jacket embroidered with the club’s crest”. It rounds up with: “This is a collection you don’t want to miss.”
Initial comments from United fans online have been less than complimentary, especially in light of the timing given United’s poor run of form and the team’s imminent visit to Stamford Bridge in London to play Chelsea tomorrow afternoon.