True Fit strengthens executive team to underpin scaling growth

True Fit, the data-driven personalisation platform for footwear and clothing, has strengthened its executive team with the appointment of tech leader Raj Chandrasekaran as Chief Technology Officer and privacy expert Tracy Gray as General Counsel.

The company said the strategic hires will bolster True Fit’s growth plans as it scales on the back of an 85% increase in revenue, along with bringing major innovations in customer experience and unrivalled data sets to the market.

With over 20 years’ experience leading high-performing tech teams, Chandrasekaran draws on extensive experience at eBay, OpenTable and Roku. As CTO, he will provide strategic direction and leadership, overseeing global technology operations and teams that fulfil True Fit’s role as the ubiquitous size and fit standard solution globally at scale.

William R. Adler, President and CEO, True Fit said: "We’re thrilled to welcome Raj to the True Community. Raj’s impressive track record scaling other tech platforms, his extraordinary leadership acumen, and his vision for scaling our platform ubiquitously amidst the digital shift, underscores our rapid growth trajectory. Raj is an exceptional leader, and we’re excited he’s leading our ambitious technology growth plans."

True Fit added that experienced lead counsel Tracy Gray was appointed for her expertise in intellectual property, consumer protection and data privacy, which will underpin her role as True Fit’s new General Counsel.

Chandrasekaran commented on his appointment: "True Fit is already central to the way leading apparel retailers decode fit to give nearly 100M active users only what they love. This is just scratching the surface of the technology and team’s potential. Our vision for scaling it to ubiquity, and opening up new possibilities and capabilities, is inspiring. I’m absolutely thrilled to be a part of this special team, and to help unlock fashion’s digital transformation."

Gray added: "I’ve watched True Fit’s impressive journey having worked with them extensively as outside counsel. The opportunity to come in house as GC is exciting. This team is strong, the culture is unique, and the opportunity is exhilarating."

True Fit recently announced $30 million of funding in its latest investment round in December 2021, which came on the back of strong consumer adoption of its technology, rising 109% across its network.