True announces innovation partnership with Abercrombie & Fitch

True, Europe’s only retail and consumer sector specialist that operates across the entire investment vertical, has extended its global reach through an innovation partnership with US retailer Abercrombie & Fitch.

A&F will join True’s Leading Industry Partner Programme, which will provide the company with access to the latest innovations and technologies emerging in the retail and consumer sector, with the aim of enhancing A&F’s operations. A&F will also benefit from access to True’s sector-specific international network, proprietary research and "deep-rooted retail and consumer expertise".

True works with more than 2,000 young businesses in the retail and consumer sector each year and will work with the team at A&F to apply its knowledge and resources to initiatives already underway at the company, as it focuses on transforming its operating model to evolve with the changing retail landscape.

“As a company focused on customer centricity and evolving to engage with our GenZ and Millennial customers, we are pleased to join True’s Leading Industry Partner Programme. Our partnership with True reflects our ongoing transformation efforts and our commitment to embracing innovation to enhance the customer experience, a common thread throughout our 126-year history,” said A&F president Fran Horowitz.

Mike Tattersall, Chief Commercial Officer at True added: “We’re delighted to welcome Abercrombie & Fitch Co. to our suite of Leading Industry Partners and look forward to working closely with the leadership and brand teams. Our mission is to match A&F with the latest innovations and technologies that have the potential to transform all elements of its operations – from digital through to deliveries – ensuring its business is meeting the needs of its customers and is truly fit for the future.”

True is also partnering with John Lewis on its JLAB retail technology innovation programme, which has just been transformed into an "always-on" model, having previously been a once-a-year 12-week programme.