Trove promotes Gayle Tait to CEO

Branded recommerce development company Trove has announced the promotion of Gayle Tait to CEO, effective immediately.

Andy Ruben, who has served as CEO since he founded the company in 2011, will become Trove’s Executive Chairman, focusing closely on industry leadership, sustainability and supporting Trove’s growth strategy.

Trove powers the technology, operations and analytics that enable brands to create a scalable and profitable branded recommerce channel while maintaining ownership of their customer relationships and data.

Tait has served as Trove's President and a member of the company’s board since January 2021, and has over two decades of general management, marketing and commercial experience spanning global consumer goods, payments, e-commerce and digital marketing.

She joined Trove from Google, where she served as Google Play’s Managing Director, Global Retail and Payments Activation, scaling and growing a multibillion-dollar business operating in more than 30 markets.

Tait also spent nearly 15 years with L’Oréal in a series of roles of increasing responsibility, most recently serving as Managing Director for the UK and Ireland, leading digital transformation across the organisation.

Andy Ruben, Executive Chairman of Trove said: "Since Gayle joined Trove nearly 18 months ago, her contributions have been transformative. Her leadership, vision and operational expertise will undoubtedly propel Trove to new heights as we continue to build our technology platform and grow across luxury and other categories. I look forward to supporting Gayle in her new role as CEO and playing an even larger role in creating a more sustainable, circular retail economy."

Commenting on her new role, Tait added: "I am honoured and privileged that Andy has asked me to succeed him as CEO of Trove. Andy’s inspiring vision has made us what we are today, and the momentum we have is incredibly exciting. I joined Trove because I am committed to our mission to accelerate the shift to a new era of conscious commerce essential to a sustainable future, where brands own their resale channels and customer relationships.

"Trove’s technology is powering this shift for some of the world’s most iconic brands. I look forward to welcoming even more innovative brands, so they can reach and convert new customers, increase customer lifetime value, and tap additional revenues, all while significantly reducing their environmental footprint."