Trouva takes philanthropic approach to Black Friday

Online marketplace Trouva is taking a philanthropic approach to the annual shopping extravaganza that is Black Friday.

The platform has announced a partnership with charity ARTHOUSE Meath, which sells a range of designs and gifts created by adults living with complex epilepsy, learning and physical disabilities.

It will formally join Trouva as a boutique on Friday and for every product sold on that day 100% of the proceeds will go back to ARTHOUSE Meath, which is based in Godalming in Surrey.

More than 70 artists work at the ARTHOUSE Meath studio alongside instructors who enable individuals to create artwork that is developed into high quality products, such as clothing, accesssories, homewares and greetings cards.

"Trouva prides itself on being a treasure trove of ‘lucky finds’, working with boutiques to bring consumers beautiful and distinctive products. Black Friday shoppers will be able to discover the beautiful products created by a social enterprise that seeks to challenge perceptions of what people living with disabilities can do and hone their artistic skills," the business said.

Trouva was founded in 2015 and how has 185 lifestyle and fashion boutiques on its platform. It has so far received backing worth £2.5m Octopus Ventures (investors in Swoon Editions, SwiftKey and Zoopla), Playfair Capital (investors in Appear Here), Index Ventures (investors in Farfetch, Net-a-Porter and ASOS) and angel investors including the former CEO of Jack Wills, former CTO of Just-Eat and former directors of Vodafone, eBay and Google.