Trotters London to double concession space in Liberty following “remarkable success”
Childrenswear brand Trotters London is doubling the size of its original concession space in Liberty following two and a half years of increasing success, with the new space set to open on 10 September 2024.
The upsized space, located in the new dedicated children’s department on the third floor of Liberty, will see Trotters London expand its offer and "enhance the shopping experience for families seeking high quality, stylish children’s fashion".
Bruce Langlands, CEO of Trotters London, said: "Our success at Liberty reflects the hard work of our team and our shared vision with the Liberty team.
"By expanding our concession space and moving to the dedicated children’s department, we can provide an even broader range of our exclusive products to customers who value the unique blend of tradition and contemporary style that Trotters represents.
"We are excited about the opportunities this growth will bring and remain dedicated to upholding the highest standards of quality and service. We eagerly anticipate welcoming both our loyal and new customers to our newly expanded shop."
Sophie Mirman, Founder and Creative Director of Trotters London, added: "We are thrilled to be growing our presence within Liberty, a store that shares our dedication to design, quality and excellence.
"Over the past years, our partnership has flourished, and this expansion is a testament to the strong relationship we’ve built with both Liberty and our customers."
Earlier this year, Trotters London partnered with the Hasbro-owned Peppa Pig franchise on a limited-edition clothing collection for girls using exclusive Liberty fabrics.
The collaboration came as the much-loved children’s character celebrated its 20th anniversary, but also marked 20 years since Trotters first began its relationship with Liberty, using its fabrics to create seasonal dress collections.
Since then, these collections have evolved to encompass baby clothes, swimwear, and, most recently, boys shirts.
