Trinny London has today launched its first ever TV ad campaign that will continue to run throughout the festive season.
The brand, launched by fashion adviser and television personality Trinny Woodall in 2017, has been built on the back of a strong social media presence, but is turning to television as a further avenue to reach consumers in what is forecast to be the most “digital” Christmas ever.
Three ads have been created featuring Woodall discussing the benefit of finding “the right look for the person you are today”; one focuses on the Trinny London “Stack”, one on the brand’s online shade recommendation technology Match2Me, and one on the bestselling Trinny London BFF SPF 30 Cream.
Trinny London’s USP is its unique “stackable” technology, which allows consumers to purchase from a wide range of cream-based make-up and skin care products and build personalised, portable “stacks” from their “T-pot” containers. Each product is designed for fingertip application for maximum ease of use.
Woodall creates daily content for Instagram and Youtube advising followers on how to create looks to complement outfits and occasions. Her own Instagram channel boasts 790,000 followers while Trinny London’s has 228,000.
“We’re so excited to be launching our first TV campaign and finding new opportunities to reach our customers. Our goal is to always bring joy into their lives with our content and advertising online. I’m so excited to have the opportunity to do this on TV, a medium that has been so influential in my earlier career!” Woodall said.
Woodall first rose to prominence as a columnist for The Daily Telegraph, and later as a co-host for What Not to Wear and The Trinny and Susannah makeover shows, filmed globally across 20 countries.