Tretorn launches collaboration collection with the SEA LIFE Trust
Sustainable Swedish outdoor heritage brand Tretorn has just launched a collaboration collection with the SEA LIFE Trust, featuring a range of rainproof parkas, retro style sneakers and functional backpacks created from regenerated nylon fishing nets.
The collection was unveiled at a presentation at London’s SEA LIFE Aquarium and included a panel discussion on the topic of sustainability hosted by Scandinavian Man’s Konrad Olsson, SEA LIFE Trust director, Andy Bool, and Tretorn’s creative director, Fredrik Ekström, among other key figures.
This week the product has just become available on the Tretorn website and through selected stockists.
Fredrik Ekström commented: “With the partnership we want to inspire people to be part of creating a better world and enjoy time spent outdoors. For every product sold in this partnership we will donate 10% of the retail price to SEA LIFE Trust for support to their ghost net removal projects. We need to change how we interact with nature or nature will no longer interact with us.”
Andy Bool, head of SEA LIFE Trust, added: “We’re delighted that Tretorn is generously supporting the SEA LIFE Trust in our mission to protect the world’s oceans with the launch of the SEA LIFE Trust collection. It’s great to see practical solutions like this that are helping to protect marine wildlife from the threat of marine litter, and we applaud Tretorn’s commitment to making a positive difference.”
An estimated 650,000 tonnes of ghost nets enter the ocean every year, equivalent in weight to more than 50 thousand double decker buses, which is more than one tonne every minute. Made from some of the best nylon materials in the world, fishing fleets discard nets every few years which are then left to become sea debris.
The high-quality nylon decays slowly, drifting with the wind and currents for years as “ghost nets”. Ghost nets are considered amongst the greatest killers in our oceans, destroying reefs and wiping out entire eco-systems. Approximately one million seabirds and one hundred thousand marine mammals and turtles die each year because of this.
The Tretorn X SEA LIFE Trust collection is made from 100% regenerated nylon from discarded fishing nets and other consumer ocean waste, turning what would otherwise be killing endangered animals and destroying the oceans into high quality, functional garments