TRESemmé has extended its reach into the free-from haircare space with the launch of Pro Pure.
The new wash and care range consists of three shampoo and conditioner duos targeted to meet the specific needs of: Damage Recovery, Airlight Volume and Radiant Colour.
All products in the range are entirely free from sulphates, silicones and dyes.
Crafted with naturally derived plant-based ingredients and a pH-balanced formulation, the new range had been designed to target the growing number of women “seeking a more natural way to achieve salon worthy results without the use of silicones, sulphates and dyes,” the brand said.
The naturally derived plant-based cleansing agents work to gently cleanse the hair without stripping the scalp of natural oils, while coconut oil conditioning properties combined with advanced unique processing technology (a natural alternative to silicones) protects the surface of the hair, whilst the smaller molecules penetrate the hair shaft.
Available now in Tesco stores nationwide, all products in the range feature an rrp of £5.99.