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Trends: Mask Matching

Marcus Jaye
03 August 2020

With face masks now compulsory in enclosed public spaces it was inevitable that the fashion industry would seize the opportunity to make it a trend to match you mask to your outfit.

A new company called The Printable Mask Co under the moniker of Mask Of The Day #MaskOTD, has developed a range of completely customisable, home printable fashion face mask kits to coordinate your face covering with any outfit in your wardrobe.

It uses patented technology to create a template to match your uploaded image – leopard print / stripes / bright & bold prints – then allows you to print the image straight onto the 100% cotton inkjet sheets from a regular home printer, constructing your own face covering.

Face masks

Dr Graeme Taylor and entrepreneur Richard North, co-founders of innovative toy company Wow! Stuff, set up The Printable Mask Co and Mask Of The Day is the first product it has launched.

Richard North, CEO of Wow! Stuff said: “Wow! Stuff is known for creating the most innovative toys in the world. Just ahead of lockdown in February we were awarded the innovation ‘Toy of the Year award’ in New York. With the use of face coverings being encouraged by many countries around the world many still seem a little self-conscious wearing them in public. We thought we could encourage younger people to feel more comfortable wearing them if they fitted in with their lifestyle.”

For the launch, The Printable Mask Co. has pledged to donate a minimum of £10,000 of the proceeds from the sale of the masks to NHS Charities Together.

MaskOTD kits are available now for pre-sale from www.printablemasks.com

The RRP of a pack of five is £12.99 or purchase a 10 pack for £24.99.

Face masks

For the business minded, luxury menswear retailer and tailor, Savile Row Company, has taken out the guesswork for the fashion-conscious gentleman by replicating their famous men's cotton shirt designs into six face mask styles.

Made from the same 100% cotton as all the Savile Row Co's luxury men's shirts, the face masks are shaped rather than a flat pleated style to sit closer to the face. They are fitted with a filter pocket to enable users to easily replace their own air filters, are machine washable and packaged into biodegradable bags making them better for the environment when compared to single-use masks.

“These masks are smart enough to wear with your suit or shirt, but won’t look out of place doing your weekly shop,” says Savile Row Company’s Marketing Director, Lee-Anne Harris.

Prices start from £9.95 for one mask or customers can take advantage of a special deal offering two face masks for £15.

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