Trend forecaster WGSN launches new Insight service

Global trend authority WGSN has launched a new product focused on consumer insights, retail strategy, marketing and innovation. Called "WGSN Insight", the service will be headed up by long-standing WGSN experts Lorna Hall and Andrea Bell while former WIRED managing editor Duncan Baizley has joined as senior commissioning editor.

WGSN managing director Kevin Silk said the new service had been launched following requests from its customers, who include some of the world's leading fashion and lifestyle businesses.

"Clients from across industries tell us they struggle to keep up with the consumer," he said. "With our legacy in fashion and lifestyle trends, global network of experts and proven methodology for forecasting, we are perfectly placed to help them navigate this challenge."

The content strategy for the new product has been "specifically designed to help customers bridge the gap between reacting to today's market and staying focused on future innovation". Reports will cover everything from generational attitudes, consumer insights, retail strategy and marketing, to innovation, culture, technology, social media and regional specific analysis.

Hall, Bell and Baizley will be working alongside editors based in London, New York and Hong Kong. "Our experts are on the ground around the world researching, interviewing and investigating to bring these reports to our clients," said WGSN chief content officer Carla Buzasi. "Whether you work in innovation, hospitality, beauty, advertising or design, WGSN Insight will make you more informed about the world tomorrow."