Trade show LondonEdge launches online trading platform

Alternative fashion trade show LondonEdge, which now runs a show in Las Vegas as well at the usual Business Design Centre location in Islington (27-28 January 2019), has launched an innovative online sourcing platform called LondonEdgeNOW.

The new business-to-business digital showroom will mean brands and buyers can connect all year round. It’s a useful tool given a lot of the products at the show, which specialises in goth, punk, rockabilly and other niche fashion tribes, are on short-order.

The multi-brand B2B store is free to exhibitors at the LondonEdge trade shows, whilst other brands pay a small monthly fee to have a store. It allows designers, manufacturers, wholesalers and brands to have a direct link to thousands of buyers, and therefore an open portal for business opportunities at any time.

Buyers also get free access to the service, which unites the most-up-to date contemporary alternative, lifestyle, pop-culture and subculture wholesale collections in a one-stop-shop.

LondonEdge managing director, Carole Hunter, says: “LondonEdge is a unique fashion event which has served the lifestyle fashion communities for 20 years. It’s known the world over for its dedication to creative, innovative fashion businesses and to SMEs.

“Globally recognised as the go-to brand to discover new and bold collections, LondonedgeNOW means this community can now reach every corner of the world in every time zone. For brands who want an international presence in the lifestyle fashion market LondonedgeNOW is a must.”