Topshop, Topman and Miss Selfridge websites shut down to redirect to ASOS
Topshop, Topman and Miss Selfridge websites have officially shut down and are now redirecting potential customers to ASOS's website.
As customers attempt to access Topshop website, a message now reads: "Topshop is now part of ASOS!". A similar message also appears on Topman and Miss Selfridge's website.
The company officially made the switch at 00:01 Thursday 4 February, only four days after ASOS confirmed it has sealed the takeover of four brands from the collapsed Arcadia retail empire for £265m.
Prior to the website change, each website was offering largely discounted items, with up to 80% off. Administrators for Sir Philip Green’s former retail group has confirmed the online fashion giant had also paid an additional £30m for stock.
This week ASOS has been working hard to integrate the brands into its business as quickly as possible and will soon be undertaking a “thorough review of the supply chain to ensure it complies with all our Fashion with Integrity principles”.
Throughout the remainder of this year it said it would be looking to reengage and build relationships with the brands’ suppliers and that, via the administrators, it had already placed some orders to ensure continuity of supply.
The company said the acquisition of the four brands will “resonate” with its core customer base of “20-somethings” in the UK, and it already sells a selection of the ranges on its multi-brand platform.
ASOS CEO Nick Beighton said: “We are extremely proud to be the new owners of the Topshop, Topman, Miss Selfridge and HIIT brands. The acquisition of these iconic British brands is a hugely exciting moment for ASOS and our customers and will help accelerate our multi-brand platform strategy."