Topman launches cowboy-inspired collab collection with artist Mason Newman

Topman has today, 25 September, launched a limited-edition collaboration collection with contemporary British artist Mason Newman, under the title of ‘Romance at the Rodeo’.

The eight-piece country/cowboy-inspired collection features "elevated" jersey fabrications and trims, including heavyweight loopback sweats and textured jerseys. There’s cropped and boxy fits, "high build" prints and embroidered graphics that bring Newman’s artwork to life.

Newman was a 2024 Forbes ‘30 Under 30’ nominee and has previously collaborated with Ed Hardy on a hand-painted fashion collection and served as Creative Director for Madonna’s Material Girl brand. According to Creed Gallery, he’s known for his "provocative, satirical work blending fine art, fashion and cultural commentary".

Available from today exclusively on the Topman website, the collection will also be exhibited at the ST.ART Gallery, alongside Newman’s original works, at 36 Eastcastle Street in London, available for the public to view from 26 September to 1 October.

Moses Rashid, Global Marketing Director at Topshop & Topman, said: "This collaboration nods to the history of Topman pioneering emerging talent and sharing the stage. It’s a bold and expressive collection showcasing culturally relevant art that’s versatile to style."

Mason Newman commented: "I’m super excited to be releasing a collaboration with Topman. As a fan since I was a kid, I remember saving up to go and buy Topman clothes. It truly is an honour. I can’t wait for everyone to see what we’ve done to bring art and fashion together for all."

Charlie Pannell, Director of ST.ART Gallery added: "ST.ART Gallery exists to champion younger creative voices and to create an inclusive, culturally relevant space that challenges the stagnating traditional gallery model.

"Partnering with Topman and Mason Newman captures that spirit, bringing art and fashion together for a new generation of collectors and cultural communities."

Earlier this month it was revealed that Topman, alongside Topshop, will be returning to the British high street through selected John Lewis stores from February 2026.

Read TheIndustry.fashion's feature on 'Is John Lewis the right fit for Topshop’s UK roll-out?'